Selected work — fashion, beauty & music
Khortege
Paris, 2013. A gap between overpriced large agencies and unreliable small ones — at the exact moment brands started investing seriously in content production. Built from a single relationship to €800K revenue and clients including L'Oréal, YSL and Sony Music.
Selected work — fashion, beauty & music
The Paris agency market was polarised: large agencies delivered quality but at prohibitive cost; smaller players were disorganised and inconsistent. Brands were beginning to invest seriously in content for the emerging beauty influencer wave. The gap was real — but gaining access to major brands without an existing portfolio was the core challenge.
"Credibility was built project by project — until referrals took over.
A personal connection at L'Oréal Group opened the door to early internal projects — pitches, minor productions. Rather than pitching cold, the strategy was to over-deliver on smaller mandates until the work spoke for itself and inbound referrals replaced outbound effort entirely.
The edge wasn't creative alone — it was operational. By keeping all production and post-production in-house, and combining financial and operational rigour with a co-founder whose creative talent was the product, the agency delivered premium output at a price point genuinely attractive for the quality delivered.
"Creative talent and operational rigour, in the same room.
