The Journal · Clementine Jacquet

Raw Take.

Brand strategy, field notes, and unsolicited opinions on what actually works — written from 15 years inside the market.

/ 01What makes a brand memorable
Brand Anatomy
What makes a brand memorable in a saturated market
Jun 2026 · 4 min
/ 02Marketing in Dubai
Field Notes
Marketing in Dubai — Done Right
Jun 2026 · 4 min
/ 03Social Media Is Not A Strategy
Unsolicited Advice
Why a Social Media Presence Is Not a Marketing Strategy
Jun 2026 · 5 min
/ 04Your Logo Is Not Your Brand
Brand Anatomy
Your Logo Is Not Your Brand
Jun 2026 · 3 min